How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth
Reading Time: 4 minutes. June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.
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Engage LGBTQ+ Gen Z with Intersectional Group Traits
Reading Time: 3 minutes. Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.
Cultural Fluency: It’s Time to Take Multicultural to the Mainstream
Reading Time: 3 minutes. Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.
QRCA Views: David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America
Reading Time: 3 minutes. When studying the demographics of the country, you see that all the growth is being driven by diverse America.
Cultural Experts Critique Super Bowl Commercials
Reading Time: 9 minutes. McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
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