Snapshot of American Women: Engage Women’s Cultural Traits
April 5, 2021
Our new Women Cultural Traits research provides powerful new insights into this critically important demographic.
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Our Virtual Cultural Fluency Workshops leverage digital tools and best practice to deliver all of the benefit and none of the risk of an in-person Cultural Fluency Workshop.
These 1-2 day sessions (spread across multiple days) are tailored to help brand teams apply our Cultural Fluency framework, reveal new opportunities to activate multicultural consumers and inspire improvements in execution and advertising.
Cofacilitated by one of our subject matter experts and an “experience producer,” our Virtual Workshops are highly interactive. We take full advantage of technologies such as white boarding, polling, chatting, and dynamic breakout rooms, with minute-by-minute tech support and troubleshooting.
Moreover, we are dynamically updating the content of these workshops with cutting-edge insights from our ongoing Covid-19 Research Initiative.
Customized to meet your specific brand needs and tie to client-side marketing frameworks, these sessions:
1. Ground you and your team in our Cultural Fluency Framework— What to Say to be Relevant, How to Say it Authentically, Where to Say it to Connect
2. Unpack the Cultural Group Traits of the segments that matter most to your growth. Our active learning exercises allow your team to internalize the critical nuggets of our comprehensive fact-based research into culture across all major race/ethnicities and generations.
3. Understand how to create Culturally Fluent executions: We tailor insights from our ever-growing CultureRate:Ad database to reveal what works and what doesn’t in advertising for specific segments and categories
4. Workshop Insights to Action: Align the whole team around key takeaways that prioritize action in the short, medium and long term. Cover all the bases, including product and commercial innovation, equity and communication, marketing activation and retail in-store or online.
To learn more, fill out the form to download the attached materials and start your journey today.
Dive into More Insights
Five Essential Things To Know About Gen Z Consumers in 2021
March 31, 2021
Want to better connect with Gen Z? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the Gen Z generational cohort.
Five Things You Need To Know About Hispanic Consumers in 2021
March 25, 2021
Want to better connect with Hispanic Americans? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the U.S. Hispanic segment.
Reach Cultural Fluency Through LGBTQ+ Cultural Traits
March 11, 2021
The LGBTQ+ community is growing, skews young, and has tremendous buying power in the U.S. (estimated at $1 trillion).
How to Create Culturally Fluent Ads: Five Lessons
March 8, 2021
Using our CultureRate database, we analyzed over 100 ads gathered across the last 12 months to identify key lessons from “Culturally Fluent” ads that were best across all segments of the “New Wave” of younger Americans between 18-39.
Four Group Traits That Best Characterize Asian American Consumers
March 4, 2021
Collage Group’s latest consumer report on Asian Cultural Traits provides powerful new insights into this critically important demographic. Fill out the form to download an excerpt specific to the expertise-seeking cultural trait.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).