Leverage Gen Z Trends for Brand & Business Impact
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
Collage Group’s Millennial market research helps brands understand differences in Millennial spending, passions and trends as compared to other generations: Gen Z, Gen X and Boomer. Understanding intrinsically diverse Millennial consumers is critical to your brand’s growth, and their interests and values are evolving.
Fill out the form to download an excerpt of our “New Millenial Insights to Grow Market Share in 2023” report and read below for all the latest insights on this segment.
Many Millennials started their careers during the Great Recession, which shaped their financial status and buying behaviors early in life.
Now carrying heavy student debt and low homeownership rates, they face a unique set of circumstances likely to further impact Millennial spending and behaviors. Cultural fluency is key to engaging authentically with Millennial consumers as they navigate a difficult financial climate. Millennial consumers are also among the first in American history to be defined by the multicultural experience.
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.
Discover the key strategies to enhance your holiday marketing campaigns and achieve success in the festive season with these 6 simple steps.
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
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Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Captivate Asian Americans with Authentic Brand Engagement
Are you effectively engaging and celebrating Asian American consumers for AAPI Heritage Month and beyond? If not, you are overlooking an important and diverse community that possesses an exceptional growth rate and $1.4 trillion dollar purchasing power.