Access audience insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Alpha, Gen Z, Millennial, Gen X and Boomer.
The U.S. demographic landscape is transforming, with more than 160 million Gen Z and Millennial consumers representing almost half the total population and driving more than 100% of U.S. population growth. Gen Z is by far the largest generation in American history and is the last generation to be majority white (and only by 1-2%). The youngest generation, Gen Alpha, is emerging as the first majority-minority generation, with 48% of the segment identifying as non-Hispanic White.
Fill out the form to download the attached presentation for key insights and applications.
Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.
From the Great Recession, COVID to inflation, Millennials have faced a unique set of circumstances that have shaped their financial status and buying behavior.
The New Wave includes both Millennial and older Gen Z consumers who represent an intrinsically diverse market segment of consumers born 1980 – 2004.
Do you know the brands who are most effective in succeeding with Gen Z consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Two new Collage Group studies exam charitable giving across age and gender, revealing key cultural trends for organizations to act on to enhance charitable donations. Learn more about how Boomers donations vary vs. younger generations, as well as how men compare to women.
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.
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Stay Informed
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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