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Multicultural, Generations and LGBTQ+ & Gender and Parents & Kids
Latest Blog Articles
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
Do you know the brands who are most effective in succeeding with Gen Z consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
Explore Collage's Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Multicultural
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for...
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the...
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and...
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment...
How do you create a digital media strategy that truly captivates diverse America? As a marketer, you’re presented with a...
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands...
From Beyoncé's powerhouse presence to e.l.f. Cosmetics' courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions...
Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American...
The Hispanic Marketing Council (HMC) is accepting entries for their Strategic Excellence Awards, the only award competition of its kind...
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super...
New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations: Gen...
Small businesses drive the U.S. economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for...
Effective health and wellness marketing is essential for unlocking value within the health and wellness industry....
As we embark on the opportunities ahead in the new year, we are delighted to share insights from some of...
The evolution of the consumer landscape in 2023 made for quite the interesting year. More than 300 iconic American brands...
At 67 million people, the Hispanic population is responsible for 75% of population growth in America in the last two...
America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within...
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race...
Generations
Explore Collage's Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration....
Two new Collage Group studies exam charitable giving across age and gender, revealing key cultural trends for organizations to act...
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect...
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as...
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of...
Discover the key strategies to enhance your holiday marketing campaigns and achieve success in the festive season with these 6...
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally...
America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within...
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America....
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America....
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves...
Transform your marketing and brand strategy by learning how Americans across generations engage with social media, including variations in platform...
CultureRate:Brand measures brands on Cultural Fluency among different consumer segments....
American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup. ...
Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits....
Discover Gen Z's unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits....
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our...
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our...
LGBTQ+
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles...
Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting...
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America....
Turn insight into impact by learning how Multicultural consumers prepare for and celebrate Halloween....
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America....
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America....
Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies,...
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+...
Pride Month serves to recognize and celebrate all LGBTQ+ people while also honoring the incredible achievements and contributions of the...
At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month,...
June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations. ...
Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits....
Holidays and occasions are focal points for many - learn how LGBTQ+ Americans celebrate Pride Month and what the occasion...
Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits....
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group....
Build trust with LGBTQ+ consumers by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers that prevent...
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
...
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay. ...
Gender
Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women...
Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say...
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+...
Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers....
Discover women's unique perspectives and motivations through their evolving, complex identities and actionable Group Traits....
Build trust with LGBTQ+ consumers by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers that prevent...
Learn how Americans across gender approach their health and wellness. Build trust with women by demonstrating a nuanced understanding of...
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden....
Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and...
American small businesses drive the America economy, and the number of women-owned small businesses is growing. ...
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women....
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women....
Collage Group Hosts A Conversation About Gender Equity with Pandora, TVOne, JAFRA and Diageo in Celebration of Women’s History Month...
As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural...
Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing...
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers....
Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a...
At the 2021 IDEA Forum, hosted by the Insights Association, we were honored to host two special sessions centered on...
Parents and Kids
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally...
Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world....
Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention...
Collage Group's spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as...
It's back-to-school season! Access the latest insights down to your category to engage parents and kids as they shop for...
Our recent research at Collage Group reviews the direct-to-consumer (DTC) market to analyze the threat it poses to consumer packaged...
Win the rapidly diversifying American family by understanding the key issues and concerns of today’s parents, and how they’re educating...
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions....
Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three...
Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and...
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our...
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our...
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our...
Learn more about how Collage Group can help you better connect with older Gen Z, younger Gen Alpha, and their...
Here’s an overview of the new consumer insights reports we’re releasing in Q4 2022 and beyond that you’re missing out...
Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and...
Part of understanding parents and kids is appreciating how decisions are made in specific categories. Explore usage, drivers, and channels...
Are you effectively engaging the 62 million parents currently living in the US with kids under 18? To win in...
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Stay Informed
Sign up for Cultural Insights for Growth, our complementary bi-weekly newsletter for insights and marketing professionals seeking to unleash the power of culture for brand growth.
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
