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Stay Current with Consumer Insights from Our Market Research Platforms:
Multicultural, Generations and LGBTQ+ & Gender and Parents & Kids

Latest Blog Articles

The Top Ads for Black Consumers: Analysis from CultureRate:Ad
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
Member Stories: Meet the Brands Winning With Today’s Consumers (Cultural Fluency Examples)
Explore Collage's Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
American Fandom: Fuel Brand Growth with Multicultural Consumers through Sports and Fitness
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Captivate Asian Americans with Authentic Brand Engagement
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.

Multicultural

Woman doctor using a tablet
Optimize Digital Services in the Health Care Space
Health care costs are high and rising. And many health care companies are leaning on digital services to reduce costs...
Asian consumers playing video games
How Multicultural and Youth Consumers are Reshaping the Video Game Industry
The stunning growth of video games and virtual reality within the entertainment industry is attributable to two core segments: youth...
Catching the New Wave booklet
Collage Group Puts Brands and Ads at the Center of Membership in 2020
Three factors are leading us to change our research model to put your category, brands and ads at the center...
Couple watching TV and eating popcorn
To effectively capture consumer attention, marketers must understand the ever-changing media landscape. Leverage these insights to optimize your ads for...
New Wave consumers drinking non-alcoholic beverages
The New Wave—the young, diverse segment of Americans aged 18 to 39—value word-of-mouth and engage it more than older Americans....
Hispanic woman kissing her child
Moms are essential to running their families, as well as driving brand growth. Dive into our research for strategic insights...
Warriors football player
Our post-Superbowl survey on the halftime show found that Hispanic, Black, and White consumers in the “New Wave” (ages 18-39)...
People filming
In a climate of increasing tribalism exacerbated by social media polarization, advertisers must appeal to the most complex mix of...
Person writing on a computer
Learn about our Cultural Fluency Framework and how applying our three-part approach can help connect your brand equities more reliably...
Fireworks exploding in night sky
The New Year’s holiday offers brands a wide range of opportunities to activate Multicultural Americans. Read the research to deepen...
Person using Instagram on a phone
While consumers of all ages and backgrounds engage in social media, Millennial and Gen X moms participate in specific social...
Closeup of Christmas decorations
Christmas is a widely celebrated and much-loved holiday across racial and ethnic segments. And the associated spend is massive—more than...
Thanksgiving dinner
Our latest research on Holidays and Occasions identifies where segments differ in their Thanksgiving attitudes and behaviors. Commonly associated with...
Halloween pumpkin with smoke
Boo! Halloween is quickly approaching and many brands are putting the finishing touches on their spooky holiday campaigns. Use the...
Day of the Dead mask
Take a deep dive into how consumers perceive Day of the Dead. This excerpt from Collage Group's comprehensive Holidays and...
Wall sign in Spanish
It’s 2019. At this point, no one should be surprised to learn that Hispanic consumers are a must-have for brands...
Traditional breakfast
In The Food and Beverage Revolution, we at Collage learned that convenience and health are the two factors driving breakfast...
Coffee shop

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