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Collage Group is the leading source of consumer research, insights and best practices on America’s diverse, influential segments including:

Hispanic  •   Black  •   Asian  •   Gen Z   •  Millennial  •   Women  •   LGBTQ+   •  New Wave  •  Parents  •  Kids​

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Multicultural Consumer Research

Deep dive into Hispanic, Asian & Black consumer insights compared to White consumers. Differentiate what works and doesn’t for engaging the attitudes, behaviors and values of these segments.

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Generational Consumer Research

Access consumer insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Z, Millennial, Gen X and Boomer. Dive deeper into the group we call the New Wave.

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LGBTQ+ and Gender

LGBTQ & Gender Consumer Research

Explore consumer insights into the attitudes, behaviors and values of the LGBTQ community vs. non-LGBTQ. Dive deeper into gender identity, exploring women and other segments when available.

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Parents and Kids

Parents & Kids Consumer Research

Get the insights you need to engage and activate parents and kids across race and ethnicity. Explore how culture impacts the roles that moms and dads play in their children’s lives.

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Our Most Popular Diverse Consumer Insights Reports

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Essentials of Hispanic Consumers

September 12, 2022

Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

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Essentials of Gen Z Consumers

April 22, 2022

Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

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